An ecommerce platform is where you build and manage your online store. It’s the command center of your business—the place you’ll go to oversee your website, list new products, and process orders.
Popular commerce platforms include:
Wix
WooCommerce
BigCommerce
Compare commerce platforms to find the right software for you.
Most commerce platforms include a store builder, which helps you create a branded storefront with product pages, a shopping cart, and a checkout. Store builders often have drag-and-drop interfaces, making it simple to customize your site without needing to code. When comparing store builders, keep these features in mind:
Ease of use: It should be straightforward and intuitive, allowing you to build your store confidently.
Design options: Look for a variety of free and premium themes that are pre-built for your industry or niche.
AI assistance: Features like Shopify’s AI can help streamline content creation.
Flexibility for growth: Ensure there are options for custom coding and advanced designs later on.
Free trial: A free trial is a good way to try a store builder without needing to commit.
Look beyond the storefront
Store builders are just one part of a commerce platform. Depending on the software you choose, you’ll also be able to manage other tasks, like:
Hosting your website
Analyzing store data and customer behavior
Shipping orders
Running marketing campaigns
Selling at physical retail locations
Consider all these features when choosing your platform, even if you don’t need them right now. Picking a fully featured platform means you won’t need to deal with the hassle of switching platforms at a later stage.
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